Persons in similar socio-economic background have different level of business achievement mostly due to differences in their capability to identify opportunities and to exploit them. Although just secondary school educated, Shashanka Sekhar Nayak is a young man with a lot of drive. He came from a poor economic and financial background. He identified the products, he would trade. He made his home town, the place of marketing his products. He participated a training course conducted by IED at Puri and started his business Mahavir Brass Work.

While the IED training provided him with foundational knowledge, he got a good project report prepared and submitted it to Bank of Maharashtra, Puri, a local branch which considered and sanctioned an amount of Rs 7.5 lakh, which included adequate working capital. He opened two outlets for selling fancy brass items procured from distant markets.

Puri, being the citadel of Lord Jagannath, visited by large number of Hindu devotees throughout the year, it offered a good prospect for sale of his products. His business became successful as he ensured procurement of high quality products and offered those products with low margin and increased his turnover. He currently employs 7 persons, six male and a female, engaging them on various assignments, near Sri Jagannath temple and Sri Gundicha temple. He has started paying bank loan. Currently after meeting all expenses, he is earning around Rs.45,000/- per month. He is working towards sustainability of his business. He hopes to get handholding support at the time of crisis in future.
Being able to take risk and manage his business in a visibly efficient way, he has been recognized as a business leader in his trade.